One of the biggest buzz topics in insurance marketing right now is social networking, the practice of users sharing links, talking to one another and catching up via web-based tools available through personal computers, mobile phones and now tablet PCs like the iPad.
People can’t stop talking about it and its effect on how business is done. Some are saying it’s the new fact of insurance marketing and is here to stay; others dismiss it as a fad.
As much as it may seem to be the realm of teenagers, and despite how quickly social networking has exploded, the honest truth is that it is most certainly not going away. Social networking is becoming more and more ingrained in how people, young and old, live their lives.
While sites like Facebook got their start appealing to mainly younger users (Facebook was originally only for college students), older users are signing up for accounts every day. (The fastest growing demographic on Facebook is women over 55.)
Those original college students that used the site are now heading into their 30s, a time in which they’re far more likely to buy homes, start families and need better coverage than they had in their 20s. Their concerns and priorities will change, but their habits when it comes to the web probably won’t.
Every day, hundreds of millions of users log on to social networking sites and spend their time not only talking about their daily lives with friends and playing various games, but also asking about which products to buy, reviewing services / restaurants / businesses in their neighborhood and seeking advice for big decisions, including buying insurance.
For more information:
Insurance marketing: understanding social media
Making the Most of Social Networking
2 Error and Omission Tips for Social Media
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