If you are starting a new business, you shouldn’t underestimate the importance of securing trade mark protection. Here are some top tips from Trade Mark Direct to help you understand how trade marks work.

• Your brand / company name is an asset. Protect it.
• Be warned that registering your company or product name with Companies House does not give you any trade mark protection, nor does it give any rights to use that name.
• A registered trademark allows you to:

- use the mark on your goods and services; and

- exclude others from using the same or very similar mark on same or related goods and services

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